If you can’t say with certainty that you have a robust and dynamic digital marketing strategy, then you haven’t met the right digital marketing expert… yet. At Creative Conversions, we help support marketing strategies that are effective and easy to implement.
The thing is, digital marketing is a term that encompasses so many different aspects of marketing that there is really no substitute for a fully comprehensive strategy, let alone the services to support it.
So what does that mean? In simple terms, it means that you need a combination of approaches to make your digital marketing effective. In other words, you need to use more than one crayon from the digital marketing colouring box. Let’s take a look at the blend of both organic and paid marketing services that make up your toolbox.
Organic Marketing Services
Organic marketing refers to the digital marketing services that are done to grow your audience without paying specifically for that audience to see your content. These are the efforts that create a loyal following and are based on non-paid strategies. Examples of organic marketing are:
- Social media marketing – Posting engaging content on social media platforms.
- Content aimed to rank on search engine results, search engine optimization (SEO) and regularly adding content to your Google Search Console listing to name a few.
- Email marketing campaigns.
The benefits of using organic marketing include the fact that you are building a lasting support base in your readership/audience, and it is extremely cost-effective. If you want to cultivate an authentic following that grows your client relationships through a more personalised and trust-building approach, this is the way to go.
Paid Marketing Services
Paid marketing is when you purchase services designed to target and approach your goal audience instead of waiting for them to find you by themselves. Paid marketing includes services such as Facebook advertising and other social media advertising as well as advertising that displays on SERPs (Search Engine Results Pages). The advantage here is that you are guaranteed to reach your intended audience, and the results are more instantaneous and easily trackable.
Combining both organic and paid marketing services allows your marketing strategy to be more successful and effective and invites a great mix of clients to your business.
Ready To Transform Your Business?
If you want to market with all the colours of the wind, then a digital marketing expert can help you find your next level of awesome. Book a free strategy call with our amazing team and see what Creative Conversions can do for your business.