What Is Funnel Building & How Does It Work?

A sales funnel is a visual representation of a potential customer’s journey toward a completed sale. There are several steps to a sales funnel that may differ from company to company depending on their different goals.
Are you looking for digital marketing services in Johannesburg to set up a seamless sales funnel? Let’s learn more in this blog!

Why Is It Important? 

We all know how hard it can be to turn a lead into a sale, and it’s especially difficult to follow up on all potential leads without the right processes in place.
A sales funnel is important as it helps you to understand what prospective customers are thinking and doing at each stage of the sales funnel. Knowing this information helps you to understand what messaging to send out to which marketing channels and when.
A sales funnel can even help create loyal, repeat customers that share their love for your offering with friends and family!

How It Works

A sales funnel involves moving a visitor to a prospect, to a lead and ultimately to a buyer and even a repeat buyer. Firstly, you would attract a visitor to your business website or landing page through SEO or ads.
Your visitor has now become a prospect who is exploring your website, looking at your offerings, reading blog posts, and being directed to fill out a contact form for more information or a chance to join a monthly email newsletter. Once you have a prospect’s contact information, they have now become a lead. The challenge here is to turn a lead into a sale.
You can improve your chances through marketing to them directly by sending coupon codes, special offers, further information and more to keep you top of mind. You could also phone, email or message them to follow up. The further down the sales funnel, the more targeted your messaging becomes.

Sales Funnel Stages

The most common sales funnel stages are easily remembered as AIDA – Awareness, Interest, Decision and Action.
Awareness – This is when you catch a visitor’s attention through a Google search or social media post. Once they are aware of you, you want to try to get them to engage in your site to find out more about you.

Interest – At this point in the buyer’s journey, your prospect is interested and researching to find the best possible product or service for their needs. At this point, you don’t want to push your offering but rather give them enough information to make an informed decision.

Decision –  With more information, they will now look further into your pricing, benefits and more. Here’s where you can make a call to answer any important questions to seal the deal!

Action – This is what you have been waiting for! If a potential customer doesn’t complete an action, such as filling in a contact form or completing a sale, you can still try to re-engage them through other marketing efforts.
Are you ready to create a solid sales funnel to help understand your target market and their sales journey even more? The Creative Conversions team are experts at creating sales funnels that create results! Contact us today to find out more about our digital marketing services in Johannesburg!